25 June 2015

Primark Summer 2015

.A couple of days ago Summer 2015 has started. Everyone is going to festival all around the world.
 Going out for a drink in pop-up bars, where you can have the best cocktails, served by hot bartenders. People are going on holiday. 
They are laying on the beach or going for a swim in the pool or the sea and visited all these beautiful cities where we never had been before.

I'm not going to a sunny country, but instead I'm going to Amsterdam. 
I've never been there before, so it's going to be really interesting. Unfortunately there is still no Primark in Amsterdam (it will open at the end of 2015). 
But instead I can buy already the summer clothes in Hasselt which is only 20 minutes away from my home.

The theme for the new Primark summer campaign is 'The Land of Summer'. It's seperated in two themes: Desert Dreamer and Ibizia Surf. 
Desert Dreamer is a collection with inspiration from the seventies: long dresses, rich patterns and textures. 
Ibizia Summer is inspired by bright colors, tropical prints, oversized hats and batik prints.

My favourites are the oversized floppy hat, the black fringed skirt, 
the white shirt with open shoulders, the white lace shorts, the beige shorts and the gorgeous black playsuit with lace wings.

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