For the 60th birthday of O'Neill in 2012, they bring out a book of the founder: Jack O'Neill. The title of the book is: "Jack O'Neill : It's Always Summer on the Inside".
It's about the founding of the wetsuit, the opening of the first surf shop and the evolution of the brand. . Some of the most respected surfers and ocean-oriented icons, including Bruce Brown, Shaun Tomson, Robby Naish, Tom Curren, Fred Van Dyke, Ken “Skindog” Collins, and Jordy Smith help tell the story of “Jack O’Neill
It was written by Drew Kampion, a long time veteran of the surf industry serving not only as an author, but as a former editor of Surfer and Surfing magazine and has first handedly experienced the growth and expansion of O’Neill as previously holding the post of advertising director.
The book is now available and cost 29,95 euro. It is sold in all the O'Neill shops worldwide en trough the e-shop www.oneillshop.com.
A part of the profit goes tot Jack's non-profit educational environment program, O'Neill Sea
The book is a kick off of to O’Neill’s 60th anniversary. So their will be plenty events in the year 2012.