The guest designer for H&M, this year, will be Versace.
Versace is a very famous name in the fashion industry. It was founded in 1978 by Gianni Versace. In 1997 he was killed and his sister Donatella Versace has taken the company over. They have different lines like Atelier Versace, Versace Couture (high-end, often handmade apparel, jewelry, watches, fragrances, cosmetics, handbags, shoes, and home furnishings, is the house's main line), Versace Jeans Couture (a casual clothing line, focuses on informal clothing and high-end denim and classic Versace print shirts), Versace Home Collection, Versus (the creative director is Christopher Kane) and Versace Collection. There was a line called Versace Sports, but that one has stopped due to large counterfacting of this line, damaging the Versace group image. The daughter of Donatella Versace, Allegra Versace (favourite niece
from Gianni) has also 50 percent of the company since 2004 as wished by Gianni in his last will. Allegra also has the last say of the sale and other important details in the Versace clothing line.
This collaboration will be included womenswear, menswear, accessories and even homewear, it will launch on November 19 in over 300 stores in the world and in the online shop. And there will also be a limited pre-spring collection in January 2012 witch only will be available in the H&M online shop. There will be leather dresses with gold details, leather jackets and much more...... It will be a glamorous and an iconic collection.
Here are already some pictures from the collection and 2 videos:
Donatella wearing one of the leather dresses from the Versace x H&M collection on
a fashion show from Versace.